From the 12th - 25th July 2010, this installation will take place over 14 days & nights introducing an smorgasbord of art, performance, photography, fashion, design, music, food and parties dedicated to scary. The scary-by-scary title is a tongue in cheek play on the Marc-by-Marc Jacobs fashion line. The show involves an eclectic crew of internationally sourced artists, designers and musicians making new work inspired by a personality known as scary. - The scary-by-scary collection will be provocative, ready to wear, ethical and hot off the scary runway of ideas. Brooklyn meets Berlin in a stylized homage to the world of scary. - scary-by-scary is curated by Mary Nally.